Cities have always presented themselves through image-building projects. Think of the Tower of Babylon, the Colosseum and the Eiffel Tower. Many new flagship buildings have been developed worldwide over the last few decades, such as the Opera House in Sydney or the Guggenheim Museum in Bilbao. They had a huge impact on the economic and cultural development of the city. Many cities aspire to imitate the success of the Guggenheim Museum. But what do the stories of the new city centre of Almere, the Blob in Eindhoven, the Market Hall in Rotterdam or the plans for a new concert venue in The Hague tell us? The Concepts into Concrete documentary presents the stories around iconic urban projects and reveals the underlying research of transforming urban identities.